Hi, I’m Hyejeong Choi.

I’m a womenswear designer based in New York and South Korea, focusing on ready-to-wear. I grew up in the city — structured, rhythmic, always moving. But I was always drawn to something more free and alive.

I found fashion when I started paying attention to myself — what moves me, what I’m drawn to, and what makes me feel like myself. I’m pulled toward music, stillness, and nature — quiet moments where emotion runs deeper.

My aesthetic comes from that contrast: the discipline of the city and a more instinctive, fluid side of me. I use design as a way to push against structure and reshape it into something more personal and expressive.